6. Select your winner with an Instagram giveaway picker

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Third, what is the theme for your contest? This is especially important for UGC-focused contests. You want to make sure your audience knows what types of photos you’re looking for them to share.

And finally, how will you notify the winner? Will you tag them in a fantuan data comment? Share a new post? Message them? Tag them in an Instagram Story?

These are all things you need to plan before you launch the contest.

4. Design your campaign assets
Next, you need to put together campaign assets to announce and promote your Instagram contest. Not only will this draw attention to followers, it’ll help you cross-promote it on various platforms, in your email newsletter, on your website and more.

Create imagery for both your Instagram feed and to share on your Instagram Stories to increase the number of followers who see the contest early on, giving you plenty of time to collect entries. You’ll want these to stand out and increase the total number of entries. Consider getting high-quality photos of the prize and add “GIVEAWAY” or similar copy in big, bold lettering to the top of your graphic.

Next, you need to think about your captions. Start with an attention-grabbing hook so that you can reel viewers in. Then explain what the prize is, how to enter the giveaway and what the overall rules are. You must also follow Instagram’s terms and release them of any affiliation with the giveaway.