5 tips for developing your brand voice

[shaownhasan]

All popular forms of content—from testimonials to video—are driven by brand voice.

The power of a strong brand voice is also important as social media becomes more saturated with artificial intelligence-generated content.

AI can assist with many marketing efforts, but it doesn’t have personality. As more content is created using AI, human marketers will need to inject the brand’s unique voice to cut through the noise. Marketers understand facebook data the elements of their brand voice inside and out, so they should be leading the charge to fine-tune the organization’s voice. Brand awareness succeeds when you can identify a brand by their content before you even see who posted it.

Now that we’ve covered the importance of givng your brand a distinct personality, use these five tips to refine your brand voice.

1. Identify your audience and personas
Your brand voice should align with the company’s values and goals, but also think about who you’re talking to and why.

Start formulating your brand voice by considering your target audience and marketing personas. As you work through your audience and personas, list out personality traits, adjectives and common vocabulary you want to take on as a brand.

For example, let’s say a Los Angeles-based brand is targeting a younger audience in California. They could use regional language such as “SoCal” or “NoCal” that resonates with the target audience.