Have you ever tried to ask yourself, on the contrary, what the customer thinks of such a complex competitive scenario? How does a hypothetical buyer think when faced with a myriad of offers that are increasingly similar and leveled, both quantitatively and qualitatively? The most plausible answer to these questions inevitably leads us towards a double interpretation: 1. on the one hand, buyers obviously look positively at the multiplication of offers because, as one of the simplest market laws teaches us, when supply exceeds demand, a race to the bottom on prices is unleashed .
There is no need to underline how much customers appreciate twitter data price reductions! 2.At the same time, however, it should be clarified that there is a direct proportionality between the increase in offers and the difficulty of choice for those who have to purchase a product/service. In other words, we can say that buyers are increasingly confused and disoriented , so being able to draw their attention to your brand is a very difficult task.
What role does the green number play in this game? The goal you need to aim for, as you will have understood by now, is to be able to emerge, get noticed, build a path to enhance your image to obtain direct and immediate benefits, quantifiable through a concrete increase in contacts and sales. Offering superior quality products and services is a means to create value, regardless of the market you operate in.
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