Track social KPIs org-wide and measure against benchmarks.

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Screenshot of Sprout’s Reporting feature showing a comparative graph of competitor performance on Facebook
With these combined insights you can:

Share crucial product experience insights with the product development teams.
Inform marketing teams of any negative brand buzz.
Collaborate with the broader marketing teams to refine messaging and content marketing strategies.
Better research starts with social
When brands demonstrate they understand their customers’ wants car owner data and needs, they stand to strengthen their bottom line and develop customers for life. Thanks to social media market research, brands have access to fast and reliable insights that deepen their understanding of what their customers want and expect. From identifying new opportunities to improving customer relationships, data from social empowers you to make smarter decisions that contribute to your business goals.

Ready to turn your social data into valuable insights about your industry and customers? Download this worksheet to learn how to conduct quick and valuable market research in under 90 minutes.

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Social Media Analytics

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis.