Data is money, and businesses are leaving it on the table

[shaownhasan]

You can’t reap the full loyalty-building benefits without prioritizing relationships and closely listening to what your audience is saying. Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity. In fact, 4 in 10 expect their social media budget will increase by at least 50% in the next three years.

Businesses eagerly await the trove of audience insights that further investment in social media will bring. Many realize this is the information that can make or break a brand, with 90% agreeing that their company’s success will business owner data depend on how effectively they can use social media data.

However, realizing this future vision will require leaders to tackle some significant present day issues. Nearly 7 in 10 leaders agree that social data is currently underutilized within their organization.

A text-based graphic that says, “69% of business leaders agree social media insights are currently underutilized by their company.”

The top challenges that prevent businesses from capitalizing on today’s social data include limited access to social media data tools, lack of integration with other tech solutions and lack of time needed to analyze social media data and insights.

If businesses want to embed the value of social throughout an organization, they need to make infrastructure investments that feed social data throughout their tech stack. An integrated, intuitive social media management software is the bedrock of a successful social media strategy.

AI isn’t coming for your job, it’s coming for your outdated processes
Headlines on AI’s capabilities are published daily, keeping it top of mind for business leaders across industries. Nearly 9 in 10 expect their companies to increase investment in AI technology for marketing over the next three years.

This technology won’t replace the skilled social marketers pushing your business forward today. Instead, it will give them time to redirect toward strategy and analysis.