The blog is a tool for Lead Management and Customer Retention

[mahbubamim077]

The fundamental principle, therefore, is to build the right message for the right people and intercept them at the right time. Content, people, place and time must come into contact effectively and efficiently with the final goal of selling. Doing Inbound Marketing effectively means being able to construct the right message for the right people and convey it at the right time.

The Inbound Marketing Funnel The term Funnel means self employed data funnel and indicates the conversion path of Inbound Marketing , which has the objective of attracting visitors to your website and then transforming them into fans, or loyal customers.


We talk about funnel, funnel, because the people involved in your strategy, little by little, will self-select and decrease in number. The funnel is made up of 4 phases: 1. attract , that is, attract (foreign) users to your website and turn them into visitors. The goal is to attract qualified traffic, that is, people potentially interested in your offer; 2. convert , that is, create content that is capable of transforming your website visitors into leads, that is, contacts, or potential customers; 3. close , that is, spread content capable of transforming the potential customer into a customer who actually purchases and consumes your products or services.