2. Build your content calendar

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1. Lay the foundation
To build a strategic content calendar, you need to gather key information from your content marketing strategy to inform your plans. Consider these points to determine what to track in your calendar:

Your target audience and sales cycle: Understand the needs of both current and prospective customers and develop content catered to different stages of the sales cycle.
Goals of content production: It’s important to set goals before amazon data creating a content calendar. Are you looking to generate leads or become a thought leader? What KPIs will you track and how will you determine ROI?
Resources availability: Check who you’re collaborating with. Will you have an in-house team of content professionals or work with a mix of internal and external contributors? Will you need subject matter experts or guest features?
All these factors will influence your content creation workflow and the frequency of how tasks should be prioritized.

No two content calendars are the same, but typically they share a few key features. The best way to start is by deciding how it’s going to be organized: is it by days, weeks, months or quarters? This will vary based on the kind of content you’re creating.

There are two common options to create content calendars—a spreadsheet or by using project management software.

With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs). Make use of the dropdown and checkbox features to update the statuses. Spreadsheet-based content calendar templates, both free and paid, are available online.