Mailshake’s North Star Metric for Content

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Between Sujan’s email list and the Mailshake email list, that’s a (substantial) audience of 55,000 subscribers. content marketing roi 13 But don’t just stick to your own email lists. Find influencers and collaborators who will launch it to their lists as well (such as influencers from Step 4). Step 7: Keep Promoting Altogether, influencer and contributor relationships from the playbook bloomed into si months of promotion partnerships for Mailshake, a tactic they repeated and epanded for the follow up masterclass.


content marketing roi 14 A interview south korea cell phone number list with Steli Efti, co-founder of Close.io, is part of Mailshake’s Cold Email Masterclass. content marketing roi 15 Follow up webinar featuring Sujan Patel on the Close.io blog. But even after their ‘traditional’ promotional tactics ended, Mailshake’s team still promoted the playbook by linking to it internally and using it as a customer support tool.

In fact, customer support specialists often shared it with customers in response to commonly asked questions. This strategy kept a steady stream of traffic flowing to the guide on Mailshake’s site. (Hint: It’s Not Revenue or ROI) When Mailshake released The Email Outreach Playbook, they knew they wouldn’t see a massive spike in organic traffic right away.