How do consumers respond to personalized advertising?

[sumonasumonakha.t]

There is a quote from H. James Harrington that sums it up very well:

If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it.

Here are some other features:

Targeting : You direct your campaign precisely aligned with your objective ;
Message control : You control the text , layout, and other visual elements;
Segmentation : you segment your audience and define who will receive your ads;
Sales : You show your offers at times when people are most interested (like in Google Adwords) job seekers data or related to their interests (like in Facebook Ads). Both are capable of generating sales;
Immediate results : your ads start earning value the moment you pay, increasing the chances of receiving immediate hits.
And speaking of paying...

AdWords follows a simple payment model. In most cases, you pay per click. But the best part is that you have full control over your investments – you can determine how much you'll spend per month, per day, and per campaign.


People are not tired of advertising. People are tired of advertising that doesn't interest them. Always remember that.