FTC influencer guidelines do’s and don’ts

[shaownhasan]

Here are some quick FTC compliance do’s and don’ts for influencer brand partnerships.

DO:

Be crystal-clear. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased.
Place the disclosure up front, with the endorsement message, where followers dentist data will immediately see it.
Match the disclosure to the media format. Consider how consumers view the content and match the disclosure accordingly– for example, if the endorsement is in a live stream, the disclosure should be repeated periodically so that even viewers who only pop in for a portion of the stream will view or hear the disclosure.
Keep it simple. Use direct language like “Thanks to [brand] for the free product,” “Gifted by [Brand],” or “In partnership with [Brand] or hashtags like #ad or #sponsored.
Use the same language as the endorsement and avoid jargon like “comped” or “ambassador” that might confuse followers.
DON’T:

Assume an influencer’s followers already know about their brand relationships.
Hide disclosures by putting them in a spot that requires extra clicks, like in a profile, in an “about me” section or at the end of the post.
Mix with other hashtags (e.g., #beauty #ad #faveproducts”) or links where your audience might miss it.
Use vague terms or unclear abbreviations like “sp,” “spon” or “collab.” Stick to terms like “ad” or “sponsored.”