When is it smart to focus

[kexej28769@nongnue]

Here, organic opportunities are very limited. Think of it as a “closed informational” search.

On the other hand, open-ended questions still rely heavily on different answers, even when Google tries to select one of those answers. Consider the search for “What is the best pie?”, which returns the following featured snippet (a hybrid of an organic result and an answer box).



No single answer will ever be enough for this bahamas number data . Even the author of this post had the decency to say, "Go ahead and let me put it in the comments," knowing that disagreement would soon flow like cherry filling.

Think of these searches as “open informational” searches. Even if we have to compete for the featured snippet (especially on voice results), there will be organic/SEO opportunities here for the foreseeable future.

Ultimately, we have to adapt, and we have to be smart about the searchers we target. Where Google can answer a question, it will try to answer that question, and if the organic results don't add any measurable value (regardless of whether you agree with how Google measures value), they will continue to shrink.
A on viral content and clickbait? When is it not? To see a productive return from these types of efforts, they need to be done correctly and used in the right places. Rand discusses what types of content investments make sense for this type of strategy and explains why it works in this week’s Whiteboard Friday.