The concept of personal branding

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Today, many professionals strive to create a personal brand. Personal branding does provide advantages in promoting business and career development. But creating a brand from scratch takes a lot of personal resources, namely time and money.

In this article, we discuss what a personal brand is and who needs it. What bonuses does a person receive by turning themselves into a brand, and what is the downside of branding. We tell you what a person-brand consists of and how to create your public image.

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A personal brand is a person's image in the minds of other people. One way or another, everyone has their own image, because it is based primarily on personal qualities. But if you, for example, are developing a business, then your professional skills, experience, achievements, image and reputation will also be important.

A strong personal brand is possessed by world celebrities working for a wide indonesia phone number list audience, as well as people known in a certain niche. The main thing is that each of them knows why to promote themselves.


Examples of personal brands: world-famous businessman and engineer Elon Musk and "niche" celebrity - writer and editor Maxim Ilyakhov
Why do you need a personal brand?
Let's look at the reasons why it's worth developing a personal brand and how it can help promote a business or advance a career.

To make it easier to sell
A personal brand is needed to make it easier to sell your products and services, to attract potential clients. The image that is formed in people's minds inspires confidence in you as an expert, a reliable professional.

For example, parents are choosing an English teacher for their child. They liked two tutors, both have specialized education and experience. But one of them, in addition to teaching, runs a personal blog, where he posts not only useful content, but also successful cases of his students, and also talks about how he loves children and his work. Parents will choose the one whose personal brand they like more, because they already know the tutor in absentia.