To predict how this will affect customers

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Any action of the company is reflected in the mood of its customers: entering the market with a new product, launching an advertising campaign, simply changing the design of a website or mobile application, and so on. All this affects the perception of the business by its target audience.

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, analyze their actions, and gain a deeper understanding of user behavior, a specific marketing method is used - cohort analysis.

It helps to focus even more on customer actions, objectively evaluate iceland phone number list efficiency, compare different business strategies. Cohort analysis does not examine data as a whole, but allows you to divide the target audience of a business into groups, track and evaluate their actions in a certain time period.

In this article, we will take a closer look at what cohort analysis is. We will study the concept of a cohort, why companies conduct cohort analysis, for what purposes it is useful, what opportunities there are. We will analyze the stages of implementing such a study and look at real examples of analysis.

What is cohort analysis in simple terms
Before we dive into cohort analysis, we need to understand what the term “cohort” means. Simply put, a cohort is a specific group. In our case, it consists of the company’s target audience. This group of people has some common characteristics. All of these people performed the action we need in a specific period of time, such as a day or a week.

Then the definition of cohort analysis in marketing will sound like this. It is a method or way that helps to study and analyze the behavior of customers in groups - the target audience.

In cohort analysis, all of a company's customers are divided into separate groups (cohorts) based on when and how they began interacting with the product. Each group of acquired users is then analyzed separately.