This is a general assessment, a deep analysis of the behavior

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For example, sales department KPIs are conveniently controlled in a CRM system. The CRM has analytics on the department's work and statistics for each employee:

number of clients with whom negotiations are conducted;
number of failures;
amount and number of payments;
conversion;
average bill.

Using KPIs, you can draw conclusions about which managers are stronger and who needs training.

Loyalty
One of the criteria for evaluating the work of personnel is loyalty. The desire of an employee to work in your company is reflected in his productivity and the quality of the tasks performed. If a person is not loyal to the company, he can do his job for the sake of appearance. Employees who are loyal to the company are more focused on achieving good results.

Learning ability
It is important not only what skills employees have now, but also whether they are ready to develop. Therefore, even at the hiring stage, they check how prepared applicants are for learning.

Additional criteria
Each company is unique, and its culture, strategy and goals may require specific criteria for evaluating employee performance. These may include, for example, innovativeness, ability to withstand high levels of stress, etc. The selection of such criteria should correspond to the strategic goals of the business.

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Personnel assessment methods
Let's look at the main methods of personnel assessment, which can be divided into qualitative and quantitative.

Qualitative methods
Descriptive method. and productivity of employees. It is carried out by describing in detail the activity or behavior model of each employee.

Typically, experience and skills, approach to completing tasks and interaction with colleagues are assessed. This assessment method can be used to collect comprehensive information about an employee, to see both their strengths and opportunities for growth.

360-degree assessment. This method is used to assess employees' soft skills. Assessment algorithm:

Experts create a questionnaire that helps assess the soft skills of the subject of assessment.
They gather members of the team who work together with the employee being assessed. These can be his colleagues, managers, subordinates and even clients.