Speech: Analyzing the Sales Process
Speaker: Joe Bordes
Venue: Department of Economics, University of Brescia, Italy
Date: Thursday, May 5, 2011
Time: TBD
Posted and presented by: Eugenio Brentari (UniBS) and Andrea Alberici (Studio Synthesis)
URL:
Excerpt: In this speech I will try to analyze and answer some of the questions that arise when implementing CRM in business.
What to expect from a company as they taiwanese phone number format approach CRM implementation.
Basically, there are two types of companies that need a CRM program: companies that do not have software that controls their operations, and companies that have software that controls their production but lack control over the sales process. In my first talk, I talked about how each company needs a specific and customized software to meet their needs, and how CRM can be the perfect software solution for a very large segment of the market. In the second talk, I will try to analyze the second group and see what is happening with the sales process.
What does a company achieve by implementing CRM?
Regardless of implementation expectations, I will explain what every company gets when implementing CRM and how it impacts the day-to-day life of companies.
What the company does not achieve from implementing CRM: more sales.
Many companies expect their sales to increase when they implement CRM or directly try to implement CRM to achieve this goal, but this rarely happens, at least not in a direct and impressive way. I will try to explain why I think this happens.
What can we do to increase our sales.
We will discuss the current sales process, analyze and identify its current weaknesses, and apply the Theory of Constraints to the process to see how it can be segmented, demystified, and controlled to improve sales.
What can we expect from the future sales process?
Finally, I will try to look to the future and ask myself where the sales process is going and how we can be there when it arrives.
It's about analyzing the sales process
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