They buy goods or services thoughtfully, carefully

Discuss smarter ways to manage and optimize cv data.
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Joywtome231
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Joined: Sun Dec 22, 2024 4:02 am

They buy goods or services thoughtfully, carefully

Post by Joywtome231 »

1. By degree of loyalty
Segmentation by loyalty or customer “temperature” allows you to identify and track the people who are most or least interested in your brand.

"Cold" clients are those who have not heard of the product. Such people should be told about the company, interested in a specific offer: a promotion or a discount.
2. "Warm" customers have already interacted with the brand, but are either not regular customers or have not yet completed the target action. Loyalty programs or personal offers are suitable for them.
3. "Hot" customers are regular customers, loyal customers. They have made more than one transaction and are ready to buy more. They value the brand highly.
In particular, customers can be divided by loyalty level in more detail. Different users can be associated with certain colors, which will simplify their segmentation and help set up personalized interactions:


2. By behavior
Customers are divided by behavior — by how they interact with a product uruguay phone number list or service. Here, it is necessary to take into account such parameters as frequency of purchases, average check, involvement, activity.

1. Impulsive consumers. They make purchases spontaneously, without much thought. Limited-time offers work effectively for them.

2. Reasonable buyers. , and take a long time to make decisions.


3. Regular customers. They come back to you regularly to make purchases. Your task is to maintain their interest and access to products at the same level. For example, offer different unique conditions and loyalty programs.

3. By occupation
For companies working with the B2B segment, dividing customers by their type of activity is a top priority. Here, customers are segmented by their field of activity, business size, geographic location, specific needs, and so on.

For B2C, this is less relevant, but in some cases it can also be useful. For example, an online store or marketplace, knowing a person’s profession, can offer him certain goods and even set prices in some cases.

Where to get client data and how to create a database from scratch
Building a customer base from scratch is not that easy, but in the context of digital marketing development, it is quite possible even for new companies. There are different methods of collecting information. And including certain sources where you can collect data about customers.
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