A discounted trial subscription is often used in online services

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Complex product. When a purchase decision is influenced by many factors, it is easier to try it out and experience it yourself first, and then buy it. In this case, a tripwire will help.
Expensive product. If the product is expensive, we doubt more and compare it with competitors longer, because the risk is high. Tripwire will reduce the number of doubts.
Selling services. They are intangible, you can’t “touch them with your hands.” In addition, evaluating services is often subjective — everyone looks at them differently. Therefore, it is better to verify the quality of the service with the help of a tripwire.
Innovative product. If a product or service has appeared on the market for the first time, the audience needs to be introduced to it. Tripwire allows you to do this quickly and unobtrusively.

In these cases, tripwire brings the greatest benefit.
Types of tripwires
Here are the main types of tripwires that are used in business.

1. Discount on your first order
Triwire can be a discount on the first order:

in the format of a percentage of the order;
as a fixed amount, as in the example below.
An important point is that the discount must be significant. Most likely, a discount of 3% or 5% will not attract a large number of buyers. Psychologically significant values ​​for customers start from 20-30%.


You can give a discount of a certain amount to new customers.
2. Subscribe for a trial period with a discount
A subscription gives users the opportunity to try a service for free or at a big discount uganda phone number list and form an impression of the product. This technique can be used in the service sector and in the infobusiness. Inexpensive trial subscriptions are often used, for example, by online cinemas, music services and banks.


3. Samples of products at a special price
Inexpensive samples or miniatures are a good opportunity for consumers to try your products in action. If they like them, they will buy the full product in the future.

You can distribute such samples yourself or through special services. For example, the Kupi Mini online store offers miniatures of luxury cosmetics, and AllBoxes offers a great set with a variety of products.


Samples of products at a symbolic price are a good incentive for customers to buy.
4. Access to materials for a limited time
If you offer online training services, a tripwire can be access to useful materials for a certain period of time. A mini-course or a series of lessons, entry to a closed club or a set of effective training sessions for a symbolic price - all this can attract new customers who will subsequently become your regular customers.