The main use of the tool was to analyze and present data.

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GA4 launched in October 2020 with the promise of delivering predictive insights, deeper integration with Google Ads , and cross-device measurement capabilities. Since then, the company has made the following updates to its new flagship analytics platform:

Google Analytics 4 updates include data-driven attribution, machine learning models to fill measurement gaps, and an integration with Search Console
You can now link Google Analytics 4 with usa mobile database Google Search Console
Google launches new Google Analytics 4 landing page, plus Search Ads 360 integration for Google Analytics 4
Why are we interested ?
If you haven't set up your GA4 properties yet, now is the time to do so. Even though we're over a year old, setting up GA4 now will allow you to start tracking the metrics you care about, so that historical data is there when you need it.

This is also something of a wake-up call: Many search marketers have been dragging their feet when it comes to adopting GA4. In just over 15 months, that will no longer be an option, so the more familiar you become with GA4’s interface and capabilities, the better equipped you’ll be to handle the transition for your brands.

Technology continues to advance and, if we want to have a good positioning in the interface, we must quickly adapt to the changes that come with it. Although most of the updates are very intuitive, we must take the time, in this case with GA4 , to be able to use the neWhat is affiliate marketing?
You might be wondering what affiliate marketing is and why it is so important.