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By maintaining constant contact with customers, businesses can ensure that they remember them, their unique services and benefits. If customers remember a business, they are more likely to recommend it to others.
Gain competitive advantage
Losing a customer can have two disadvantages for a business. One ivory coast phone number data is the loss of revenue from the customer, and the other is the chances of that customer working with a competitor. That’s why it’s very important for businesses to maintain consistent and close relationships with their customers. Enough so that any customer will turn to their e-commerce brand again if they need anything.
Churning refers to customers who stop purchasing from an e-commerce business. High churning is a serious issue for an e-commerce business as it can leave an e-commerce business dependent on the ability to generate business from new customers.
So, instead of relying on finding new customers, e-commerce businesses should foster stronger business relationships with existing ones. Existing customers are much more likely to purchase from an e-commerce store than potential new customers.
Here's how you can improve your after-sales engagement:
E-commerce businesses often overlook how they can leverage post-sale engagement to their advantage. However, it’s not that complicated if you understand that you need to be consistent, helpful, and personal with your customers. Here’s a quick guide for e-commerce businesses to implement an effective post-sale engagement strategy.