Social Media Marketing – Is It Worth It for Companies to Engage in Social Media?

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Mariusz Lodyga
Marketing Strategist
3 min
Social media marketing . Three words that change the face of business. During meetings with clients and during trainings I am asked whether it is worth it for companies to invest in a presence in social media . After all, they already print leaflets, have business cards, and the website has information about the company. Hmm, to such a question there is only one answer: something went wrong!


The times when it was enough to print a brochure, a leaflet, australia telegram data or put an ad in the newspaper to sell, we can now put in the "historical data" box. Today, in the era of the conscious consumer, reaching them is much more complex. What has changed?

Technology, social media marketing and modern communication
The technology we use and its availability are changing. I myself remember the times when my dream was to have a permanent connection at home. Today, we can enjoy access to the Internet not only in the comfort of our homes, but practically everywhere. Starting from the office, through cafes (the author of this text writes in Icoffee), or even on the beach (if there is a mobile operator mast somewhere close enough). So, to generalize: the Internet is almost everywhere, even where Kuba Wojewódzki does not reach:)