Mutually beneficial cooperation between the blogger and the company "KP" has been going on since 2021
Russian clothing brand Tvoe often collaborates with artists. Recently, Tvoe and artist Andrey Karpov released a collection of T-shirts featuring the artist's paintings as part of a collaboration.
Such cooperation realizes the partners' goals. For the brand "Tvoe" it is an image strategy, for the artist it is an expansion of the audience.
Influencer Collaboration
In this type of collaboration, we mean collaboration between people of any media colombia phone number list personality — bloggers, musicians, and other celebrities — who exchange audiences as a result of collaboration. This is content collaboration. To expand their audience, they record tracks and podcasts, hold joint live broadcasts, and other events.
For example, an effective collaboration is the famous song “Say Say Say” by Paul McCartney and Michael Jackson.
Brand Collaboration
Brand-to-brand collaboration is perhaps the most common type of cooperation. For example, two brands release joint products or services. For both, this attracts a new audience and a new reason to remind about themselves.
Uniting the audience is one of the goals of collaborations between sports brands and fashion houses. For example, collaborations between Nike and Jacquemus, Adidas and Gucci. This is an exclusive series: for fans of the brand, it is a new pair for the collection, and for newcomers, it is interest and loyalty to the company.
Limited edition t-shirts from the collaboration
-
- Posts: 635
- Joined: Sun Dec 22, 2024 4:02 am