Throughout its lifecycle, from collection to storage?
What criteria will be established to determine the relevance and ongoing usefulness of the data?
How to guarantee availability and access to data, when necessary, while maintaining control over its security and privacy?
It is important to highlight that when data is integrated, it exerts network effects [4], because by integrating new data, new insights are possible and can enable the creation of new data products, new offerings iraq whatsapp number data for internal and external customers, new paths for disruptive innovations. New relationships created from data can be used to enrich, especially companies based on multifaceted platforms [5] who can experience the virtuosity brought by intentional data growth.
Certainly, coordinating the data strategy is not a simple effort and requires orchestrated work from the entire organization, which in recent years can count on the “chief data officer,” who normally represents data leadership in companies and in turn also actively leads revenue generation, sales discussions, and business beyond technology.
Considering the importance of a data strategy suited to the business context, the active participation of executives from all areas of the business (IT, sales, product development, legal, marketing) is highly relevant.
The present shows us that organizations are transforming into data and technology organizations and understanding how data strategy aligns with the business context is essential, as it allows organizations to make more sophisticated uses of data.