For example, you write posts for an online store. For the query "backpack for school", you can make several selections of relevant backpacks for children of different genders and ages.
Watch your competitors
There is no need to copy, you need to make a list of topics that "went well" with your competitor and remake them for yourself. For example, "Top products for a schoolchild" can be remade into "What a first-grader needs to buy in 2024."
Repackage ready posts
Look at which of your posts were in demand by the audience. If new data bosnia and herzegovina phone number list appeared on a topic, then write more relevant information. Or make a shorter card or checklist format from an old article.
The content matrix is a tool for generating ideas. It allows you to formulate many options, and the most viable ideas can be developed into full-fledged material.
There are several types of matrix and different use cases. For example, a table in which we look for ideas at the intersection of columns. It is worth noting that the tables themselves and the names of categories can also change and be unique for each company.
Example of a content matrix for a party rental company
We take several categories at random and get the following idea: soon a birthday - make a holiday for yourself: Checklist "How not to miss anything when preparing for a holiday."
Recommendations for compilation
Here are some more recommendations for creating a content plan.