Exploring CDP
Gartner defines customer data platforms as “software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels.” In other words, a CDP is a central data system that collects, unifies, segments, enriches, and activates customer data.
I want to extend this definition to include “composable CDPs,” also greece whatsapp number data known as “custom CDPs,” which comprise several tools, technologies, and processes assembled to achieve the essential functions of packaged CDPs.
It is important to note that when used in the context of a CDP, the term “customer” includes all types of audience (or personas) with whom an organization interacts, including but not limited to website or mobile app users, visitors, free users, partners, potential customers, and, of course, paying customers, clients, or consumers as applicable to the organization’s industry and businesses.
Focus: to enable marketing use cases, giving marketing teams the much-needed independence and freedom to perform their activities more efficiently. This is why CDPs are generally owned and operated by the Marketing division under the CMO’s org.