This once again highlights the importance of collecting online reviews for companies. With many reviews, even the number of reviews can be balanced out to a certain extent. The result also shows customers' fear of fake or purchased reviews.
companies like Amazon because they ruin customer trust. The company is fighting hard to identify and remove these reviews. In 2015, Amazon sued 1,000 fake reviewers and in 2017 deleted tens of thousands germany telegram data of reviews that had been purchased. The software provider Reviewmeta has determined that every fifth Amazon review is fake .
In general, customers should be careful with products that have few, exclusively positive or very long text reviews. New products with thousands of reviews or reviews shortly after their release date are also suspect.
Companies should, however, prefer platforms for collecting reviews that check the origin of the reviews and use portals that have an arbitration board. This ensures that there is a regulated process for removing fake reviews.
The influence of user ratings on visibility
Reviews not only have a positive impact on the brand and sales, but also on the visibility of local businesses in search engines. One of the most sought-after rich snippets in Google's local search results is the "Local Pack": three highlighted, map-based search results.