Have experience leading marketing teams

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Passion and understanding of the industry and our mission as a company;
An analytical mind and interest in using data to optimize and scale strategies across different media;
Be extremely organized and able to work independently, managing projects with many parties involved;
Have the ability to delegate tasks and train people to work in accordance with our mission and objectives;

Certification in Content Marketing .
Pre-interview assignment
Because of the importance of the CMO position, it is critical that you try to minimize the chances chinese overseas british dataof hiring errors.

After analyzing the candidate's experience, resume, and success stories in his or her portfolio, there's nothing better than a practical task. This will help you understand whether the professional is really qualified for the vacancy.

Ideally, this task should include some of the key skills that will be required of the professional leading the marketing team.

Funding: Give the candidate a hypothetical budget and ask him to plan a campaign to sell your company's product X. At this stage the candidate must determine the amount that will be allocated for each type of media or action to be used;
Recruiting and training a team : ask the candidate to assemble a team of up to 7 people to execute the strategy he listed in the first activity. The professional must justify the hiring of each professional, explaining what his strategic vision is for each position and how he would go about training each of those people;
Metrics analysis : Ask the candidate to analyze the metrics of a marketing campaign that was carried out in your company, indicating possible improvements and optimization actions. You can ask for suggestions to improve the measurement of results itself.
After the assignment is handed in, see if the candidate met the necessary requirements. Also see if he or she showed initiative and proposed solutions that go beyond the obvious.