IGTV can be accessed through both applications and, although it was created exclusively for the exchange of the new type of content, they continue to be available on Instagram.
In the original app, the IGTV icon is next to the Direct symbol , which is located at the top right of the app's home screen.
What we know so far is that the tool is focused on content-producing users who already operate on Instagram and who were previously unable to publish content in larger sizes.
Despite the proposed 60-minute recording limit, only verified accounts or those with a larger reach can upload such long content .
Other users can access the tool, but with a 10-minute limit.
For now, the app only records vertical videos, with a resolution of up to 4K (that is, 4,000 pixels horizontally and 2,000 vertically) and from 15 seconds to 1 hour in length.
Perhaps the closest the platform came to testing a longer video format was the videos in chinese overseas australia data the feed, which can be up to 60 seconds long.
Content producers can add CTAs to videos (the famous "see more"), and here it is very important to add links to another platform, profile or site.
Another relevant point is that the broadcasts are segmented and can be found among the categories "For you", "Following", "Popular" and "Continue watching".
In practice, to start a new video the application only allows recording to be done in a "natural" way from the mobile phone. But it is now possible to upload videos even from a computer.
Just like on YouTube, each profile has a channel. There you can watch all the videos stored there.
To create a channel on mobile, the profile must access IGTV and select the gear icon, then click on "Create channel" and follow the instructions.
Initially, the channel is created under the same name as the account user. To transmit something, it is possible to upload files from 650 MB to 5.4 GB.
Another detail is that the content can be sent to the Facebook page, linked to the account that is uploaded.