What are the 4P's of marketing?

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Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profitable rate. Marketing identifies unfulfilled needs and wants. It defines, measures and quantifies the size of the identified market and the profit potential." - Philip Kotler

According to the American Marketing Association , the definition of the term is as follows: “Marketing is an activity, set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for consumers, clients, partners and societies in general.”

That is to say, Marketing is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, consumers.

Anyone who believes that marketing is only aimed at selling something is mistaken.

This concept delves into everything that involves this process, be it production, logistics, chinese overseas america data marketing and after-sales of the product/service.



Also known as Marketing mix or Marketing Mix, these are the variables that will dictate and influence the way your strategies should be put together and also how they will act on the way the market responds to your investments.

Now you know the characteristics of the four P's:

Price,
square,
product
and promotion.
Price
A very clear point. It refers to the price and how the product will be charged to the customer. In addition to the definition of the value, other points such as the way in which it will be charged and other strategies around the form of payment are addressed.