Customer Relationship Management: Everything You Need to Know! Definition, Principles, CRM
What is customer relationship?
Definition of RCMP
Customer relationship management (CRM) is a holistic approach to maintaining and improving the relationship between a company and its customers. It brings together a set of systems implemented at each stage of the sales cycle and at every touchpoint between customers and the company. Therefore, it requires close coordination between the different departments of your company.
Why has customer relationship management become essential?
The customer is the reason for the existence of any business. In fact, without a customer, there is no business. That is why it is crucial to always put the customer at the center of your marketing and sales efforts .
Why is customer relationship management essential?
Customer relationship management has many benefits, including:
Improve the quality of service;
Reduce costs;
loyalty ;
Increase sales, turnover and boost business performance ;
Ensure the growth of your business.
Customer Relationship Management Strategies and Tools
There are many IT tools and applications to implement effectiv canada whatsapp number data customer relationship management.
Using CRM (customer relationship management) software
Customer relationship management is an approach to managing customer relationships. This approach gave its name to management software: a tool that allows efficient customer management thanks to an ergonomic and intuitive interface.
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Above all, CRM allows you to centralize all customer data on a single platform that is accessible to the different members of your team (sales force, salespeople, marketers, communicators, etc.). This way, all the useful information for tracking each customer is grouped together: name, surname, company, sector of activity, LinkedIn™ profile , contact details (email, phone number, billing address, etc.), product purchased, date of purchase, last call, customer appointment report , etc.