In the 1970s, Adidas further cemented its place in popular culture by introducing the iconic Superstar sneaker, which became a staple in street fashion and hip-hop music. This crossover success demonstrated the brand's ability to bridge the gap between sport and lifestyle.
Adidas's acquisition of Reebok in 2006 marked a strategic move ( Reebok was sold to Authentic Brands for $2.5 billion in 2021 ), allowing it to expand its presence in the U.S. market and diversify its portfolio. This merger brought together two iconic brands and created opportunities for synergies and cross-selling.
In recent years, Adidas has continued to innovate and adapt to changing consumer preferences. stockholder data The company has embraced sustainability and ethical practices, launching initiatives like the “ Parley for the Oceans ” partnership that transforms ocean plastic waste into performance products.
Adidas continues to dominate the sportswear industry, with a wide range of products for athletes and lifestyle consumers. The brand's dedication to innovation, quality and a rich heritage continues to drive its success in an ever-evolving market.
Adidas is owned by Adidas AG, a multinational corporation based in Germany. As of July 15, 2024, the ownership of Adidas AG will be divided among several shareholders . Let's take a look at the major institutional shareholders and investment funds that have stakes in Adidas AG.