Transactional emails play an essential role in B2B email marketing. They serve to convey important information to your recipients and are even expected by B2B decision-makers. But how can B2B transactional emails be designed to be particularly effective? We will explore this question in this article.
B2B transactional mailings promote customer japan phone number list loyalty through personalization
User-oriented design increases and directs the attention of recipients
The effectiveness of B2B transactional emails can be increased through user interface design
Corporate Identity as the Basis of B2B Transactional Emails
If your recipients are unsure about the sender, emails will quickly be closed or even deleted. To prevent this, it should be immediately clear that the email is from your company .
Including your company logo in the mailing is the first step, but your corporate design should also be reflected in the mailing. The transactional mail should therefore use colors and imagery that are also found on your website. You should also choose a suitable font for your mailing that is similar to your house font. All of this creates an overall image that signals to your recipients at first glance that you are the sender.