It mentions “Ikea Family” and invites you to join. There’s a small paragraph with facts about the company, but everything else is geared towards subscribers.
We especially like the last line: “Are you ready to be inspired?” This email isn’t about selling products. It’s about making you feel safe, appreciated, and wanted.
Amazon
Examples of Amazon Welcome email campaigns
We really like Amazon's welcome email, and it's no surprise that the company has done it right. Unlike Ikea's email, this one is more instructional. We have a bunch of branded boxes that reflect the Amazon brand as a whole, and a list of things you can do now that you've signed up.
It’s also personalized, which is a big plus in our book. The best email marketing campaign examples gcash database mention the subscriber’s name at least once, such as in the subject line or body content.
Squarespace
Examples of Squarespace Welcome Series Email Campaigns
We’re big fans of Squarespace’s welcome email because of its minimalist design. A subscriber has just signed up for a two-week free trial, so Squarespace gets right to the point. It gives subscribers the information they need to get started.
The last bit is the best. "We're here to help." There's a link to the help desk and photos of people — either stock images or photos of actual Squarespace customer support professionals. Either way, it's a nice touch.
Welcome email with key information
Use subscriber name
Focus on the customer
Please provide some details about the brand
List of useful links
Add tasteful images
Examples of cart abandonment email campaigns
Cart abandonment means that customers have placed items in their virtual shopping cart and then leave the site. This happens for a variety of reasons.
Maybe the customer found the desired products at a better price elsewhere, or maybe they're just busy.
It's important to re-engage this customer with cart abandonment emails. If the user simply forgot or timed out, you can remind them that these items are still available in the cart.
To increase the chances that your potential customer will return and make a purchase, consider offering a discount coupon or free shipping code.
Here are some of our favorite examples of cart abandonment email campaigns.