Facebook Ads campaigns allow your ads to be shown to the friends of your page's fans. This makes it easier for users to accept the ad because they can see who their friends are that follow you, which is equivalent to a good recommendation.
What is a Facebook Ads campaign?
A campaign is a set of ads with the same objective.
To run a Facebook Ads campaign, you must structure it correctly so that your ads perform bette rich people data . When a campaign is correctly structured, you can better measure the results and test different types of audiences so that you can identify which ones bring you the best results.
cta guide for facebook ads
The structure of a Facebook Ads campaign has 3 levels that we are going to see now:
Bell
A campaign is made up of all the ads you are going to publish with a specific objective. These ads will be grouped into one or more ad sets.
Ad Set
As its name suggests, it is the grouping of several ads in your campaign, if there is more than one. You will assign a budget, a period and the segmentation you need to achieve your objectives to this set of ads.
Advertisement
It is each of the advertising messages that are part of the campaign. Each of them can have different formats so that together they achieve the objective you determined.
How to structure a campaign?
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