Retargeting ads are a very beneficial strategy to attract people back to your website. You target your ads to people who have already visited your website and are , therefore, brand-aware.
Facebook and other social platforms support retargeting. You install a pixel or other code on your website so that the advertising network can recognize visitors who have already been exposed to your website.
Recognize the potential of your website as a valuable tool for promoting your content. For example, including related posts at the end of an article can increase the time visitors spend on your site.
A visually pleasing and easy-to-use website design invites visitors to subscribe to your email list, visit your mint database social media profiles, and comment on your content.
Hello Bar can help you gain more loyal visitors. Create a Hello Bar that promotes your most popular content, so you consistently drive traffic to that specific page.
9. Reach out to social media influencers to get better content promotion
Did you know that influencer content outperforms brand-created content?
Influencer content vs. branded content
Image via Linqia
Furthermore, 81% of consumers who bought or considered buying after an influencer posted about it.
Social media influencers can make blog posts, videos, or social media content go viral. Partnering with them costs money, but the return on investment can be significant, so the costs are often outweighed by the substantial benefits.
Different types of social media influencers include:
Mega influencers (more than 1 million followers)
Macro influencers (100k-1 million followers)
Medium influencers (50-500k followers)
Micro influencers (10-100k followers)
Nano influencers (less than 10 thousand followers)
Consider targeting micro-influencers. These professionals have smaller but more engaged followings. They regularly engage with their social media audience , and their recommendations often carry more weight.
For example, Dutch influencer Nikkie de Jager ( @nikkietutorials ), with over 19.5 million followers, promotes a Fenty Beauty product here and gets over 300,000 likes.