B2B companies that are in scenarios (1) or (2) have the greatest chance of benefiting from green marketing. Positioning as an ESG-oriented brand, increasing brand loyalty and credibility within target groups are the strongest advantages of green marketing.
But marketing itself must also ask itself how sustainable the measures are and what contribution digital and traditional marketing makes to environmental protection. The answers to these questions, coupled with a sustainability strategy and green products, reveal the true power of sustainable communication.
Trend No. 2:
Marketing is always based on a strategy and israel phone number list creative guiding principle at the beginning. In order to be able to develop the marketing strategy for complex B2B customer journeys even better, data-driven marketing will become even more important . Collecting, evaluating and interpreting data as a basis for decision-making will be an essential basis in the future.
Performance-driven and demographic data is already being obtained via channels such as websites, shops, blogs, LinkedIn, Instagram and newsletters. In addition, knowledge of the target group's motivations, information needs and expectations of the brand is playing an increasingly important role.
82% of the B2B marketers surveyed believe that, due to the changed framework conditions, alternative data qualification will become a competitive advantage in the next three years. And 78% of this group see data-driven marketing as a decisive success factor.