Lead Generation in Account-Based Marketing

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They could also send an email with an Instagram hashtag contest, or a special discount for providing a product review. email-journey-example-advocacy-stageWho doesn’t want 20% off their next order? During the advocacy stage, Primary uses a compelling discount to get its subscribers to reach more potential customers. Advocacy unlocked – it’s as simple as that. email-customer-journey-example-advocacy-stage9. Re-EngagementIt’s probably clear by now the importance of returning customers – so, not surprisingly, if the customers aren’t returning, it’s time to re-engage. As such, re-engagement emails are a type of email designed to win back customers who have become inactive or disengaged.

These emails should grab attention and offer hard-to-pass-up cyprus whatsapp data reasons to return.Re-engage with customers with emails such as:“We miss you” campaignsExclusive comeback offersFeedback requestsIn this re-engagement stage, an ecommerce store might send an email with the subject line, “We miss you! Here’s 20% off to welcome you back,” enticing lapsed customers to come back and see what the store has to offer. The below email journey example from Ritual lets the customer know they’ve been missed, and tempts them to return with a 40% off discount. To further reignite engagement, Ritual could send an email asking for feedback (maybe the customer’s disappointed in the product or service), or an even steeper discount.

email-journey-example-re-engagement-stageBelow, Cuyana reconnects with the customer to remind them to take advantage of an already-sent discount, hopefully bringing them back for another purchase. If the customer doesn’t make a purchase, Cuyana might send a bigger discount, or perhaps pique the recipient’s interest with an intriguing new product, plus an extra-special offer. Anything reasonable to get the customer back in the loop.email-customer-journey-example-re-engagement-stageThe truth is you could have a whole email journey about awareness or have a journey that covers multiple stages, such as awareness, consideration, etc. So whether you move the lead through the stages with one or multiple journeys will depend on the complexity of your product, business, etc.