Seriously, no one likes shipping fees! You’re bound to regret buying it, right? Free shipping for a limited time removes that inconvenience and gives people a reason to click “Buy Now” before it’s gone. Here’s a good old-fashioned sales tool that creates a sense of urgency and makes the offer impossible to resist.
Example
The reason this works is that people don’t want to pay as much for shipping as they do for salmonella chicken, so they’re more likely to buy more. One of the easiest sales promotion ideas you can use is free shipping.
How to do it
Set some rules: Be clear about how to qualify for free shipping – perhaps “free shipping on orders over $50 today only”.
Shout It Out: Put it everywhere – on your website, checkout page, emails. Make sure people know before they leave the site.
Keep it front and center: Remind them how much they’re saving – for example, “$10 off shipping today!” People need moj database that extra boost, and it reinforces the power of sales promotion examples like these.
2. Gift certificates with purchase
Gift cards are magical, honestly. They get people to spend more, and then they keep coming back later. “Oh, did you buy that? Here’s a $10 gift card for your next purchase.” It’s like you’re rewarding them for buying now and giving them a reason to come back. It’s a win-win approach to sales promotion that builds loyalty.
The H&M example
does this by offering a $10 gift card when you spend over $50. This makes customers think, “I’ll just get a little extra,” which immediately increases your sales and brings them back to the store. It’s one of the best examples of upselling to encourage repeat purchases.
How to do it:
Set a threshold: Have them spend a little more than they would normally spend – “Spend $50 and get a $10 gift card.”
Make it clear: Tell them up front, “If you spend $10 today, you’ll get a $50 gift card.”
Set expiration: If you want to return them quickly, let the gift card expire in about a month.
Track it: Track how often people actually use the gift card to see if it makes a difference. Gift cards are one of the most effective ideas for boosting sales.
3. Discount offers
Discounts are tricky, but in a good way. You don't give the discount right away, so it doesn't hurt your margins. Instead, people pay for the product and then demand the discount. It's like saying, "Hey, I'll give you a deal, but you have to work for it."