The campaign. Among the metrics, you can monitor ctr,

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Therefore, there are other models: first interaction, linear, positional, temporal and personalized.Attribution modelshow to create a tracking spreadsheet?After configuring data tracking, you can use tools to collect and track the metrics.But, for those who are starting out in marketing analytics, it is interesting to create a spreadsheet and do manual monitoring. This way, you can better understand how everything works and what data is really important, and then automate the collection in the tools.

You can create a spreadsheet in excel yourself, but the tip is to use google sheets cameroon whatsapp data (google sheets), which is stored in the cloud and allows you to share it with the team. You can also create a spreadsheet for each strategy, each channel, each metric — it will all depend on how you and your team prefer to organize yourself. Say, for example, you want to track the conversions generated by an ad campaign on google ads and facebook ads and understand which channel is more efficient.

First, you must create a basic spreadsheet to fill in with daily data, for the duration of cpc, sales and revenue for each channel. It would look like this:facebook adsgoogle adsas you are monitoring manually, you will have to access the reports from each platform to collect the data. With them, you can now identify values ​​and variations in the period.