These are avoidable outcomes . As the above excerpt from the GetFiveStars survey shows, local brands that fully participate in anticipating, listening to, and responding to consumer needs are rewarded with loyalty. With that in mind, as we begin the countdown to holiday shopping, make sure you’re promoting basic transparency and empathy with simple steps like:
Check your primary references for accurate names switzerland number data addresses, phone numbers, and other information and make necessary corrections.
Updating your local business listing hours to reflect extended holiday hours and closures
Updating your website and all local landing pages to reflect this information
Next, promote more modern transparency:
A highlight your big sale dates so people don't feel cheated or left out.
Answering all of your users' questions through Google Questions and Answers in your Google Knowledge Panels
Responding quickly to both positive and negative reviews on major platforms
Monitoring and participating in all of your brand's social discussions when concerns or complaints arise, letting customers know you are accessible.
Posting signs in the store to direct customers to complaint phone/text hotlines
And, finally, build an empathetic relationship with customers through efforts such as:
Using Google Posts to clearly
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