A headline isn't the only important aspect of copywriting when creating a lead capture form. Every word must contribute something valuable to the overall experience.
Focus on the headline, any body text, and the call to action so that each element works together to convince the reader. Shorter is usually better, although you want to use enough words to convey value.
Try using strong words to increase your persuasiveness. For example, instead of saying, “Get your free lead generation checklist,” you could say, “Grab your free, insanely beneficial lead generation checklist.”
9. Use bullet points with all the great benefits your prospect will get when they fill out your lead capture form
Another great way to increase the power of your lead capture form is to use bullet points. They force you to communicate your ideas concisely, are a highly regarded form of communication, and attract readers.
Here are two examples for comparison:
Use bullet points with all the great benefits your prospect will get when they fill out your lead generation architect database formUse bullet points with all the great benefits your prospect will get when they fill out your lead generation form
They both say the same thing, but the bulleted one stands out because it is easier to read and more visually organized.
10. Use powerful images or video on your lead capture page
Visuals can be more compelling than text. Both are more immersive forms of media and are more likely to capture your visitors' attention.
Embedding a video or image near or inside your lead capture form can help you get more signups. Perhaps you could create a short video announcing your email list and the benefits it provides.