Today, it remains living proof of how businesses can

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Case marketing in times of crisis: bmwsource: fitmycardixi, the first car sold by the brand. Since then, bmw's growth has not stopped until the company has become one of the most important premium brands in the automobile sector. reinvent themselves and be very successful. Alusolda: digital presence is no longer an option, it is an obligation alusolda is a company from goiás specialized in repairs, rentals and sales of welding machines and tools.

Operating with good results since , the business was directly impacted bolivia whatsapp data by the brazilian economic crisis and was on the verge of bankruptcy. With a % drop in revenue and a local market with no prospects for improvement, paulo césar, owner of the company, found himself forced to reduce his staff and was already preparing for the worst.

The solution to the situation was digital marketing, a solution that césar discovered when taking a course at fgv in goiânia. With the help of partners, he created a blog for alusolda, started making materials available on social media and generating leads using landing pages. Case alusoldasource: alusoldapaulo césar, owner of alusolda, receiving the visão agro award.