Even though X has increased the character limit, it still limits your content. Plus, X channels move quickly for most users because they follow so many people.
Start with your images. If you want to grab your followers' attention, I recommend custom graphics. Scare them out of scrolling to read the text in your tweet.
You will also want to gain more followers, which will give you a larger pool of potential customers to convert. Adding click-to-tweet buttons to your website can help. You can also promote your X account through other social channels.
Instagram
Since Instagram is owned by Facebook, these two social channels make a perfect pair. You can create social self employed database ads on both platforms through the same page, but you don't have to pay to play.
Instagram thrives on images and live video, which offers a great way to increase conversions through lead generation.
If you “go live” on Instagram by creating Instagram Stories, you can directly ask your followers to visit your website and sign up for your email list or purchase a product. You can even offer an incentive just for people who follow your Stories, like a bonus product or coupon code.
LinkedIn
If you're targeting B2B customers , LinkedIn is probably your best source for social lead generation. It's built to help professionals find each other, which means your target audience is likely spending time on the platform.
Publishing content on LinkedIn is a great way to complement your lead generation strategies. You can publish original content on your blog or publish excerpts of content with a clickable link.
In any case, be sure to include landing page links as part of your overall lead generation strategy.
Pinterest
A lot of businesses discount Pinterest as frivolous, but nothing could be further from the truth. While you might not want to pin haute couture images or delicious recipes (unless you sell clothing or kitchenware), you can still use the platform to generate leads.
Infographics are among the most powerful types of images on the internet, and they work great on Pinterest. In fact, there are tons of pages on Pinterest dedicated to infographics. That’s why so many marketers are incorporating Pinterest into their lead generation strategies, with a growing trend of using AI-powered infographics to make them more effective and scalable.
Growth Collective, a platform for freelance marketers , even has marketers on its platform who are dedicated to generating leads on Pinterest.