You should add the following elements to the listing pages:

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Users can view multiple items at once, compare them quickly, and select those of interest. Many product listing pages also feature sorting options and filters, allowing shoppers to personalise their search based on their preferences and zero in on items they are likely to buy easily.

Typically, PLPs are displayed in a grid layout, grouping products by category or the site’s specific criteria. For example, users can browse by category, such as “shoes” or “home appliances,” or use filters that refine options further, like sorting by price range or brand.

This format simplifies browsing and helps shoppers find items they might otherwise overlook. When users click on a product, they’re directed to the individual product detail page, where they can read more, check availability, and add the item to their cart.

The design and features of PLPs do more than showcase products; they shape new zealand mobile number list the online shopping experience. By tailoring these pages to meet different shoppers’ needs, eCommerce sites can attract targeted shoppers—those who arrive with a specific item in mind—and casual browsers.

Optimising Your Product Listing Pages: Elements for Enhanced Conversions
Creating product listings that convert well requires attention to essential details.

Page Titles: A clear, descriptive title helps customers understand what they’ll find on the page. Since search engines display only the first 50-60 characters, include essential details, such as product type, brand, or main features.
Keyword-rich Descriptions: Descriptions impact both discoverability and relevance. Use precise language and relevant keywords that help products rank in search results. A detailed product description helps buyers understand product features.