Customer Insight
Understanding customer insights is an important step. They help you have a low-cost but highly effective content marketing plan.
To understand your customers’ desires, answer a few questions. What is their gender and age? What is their education level and income level? What are their needs? How will your content help them? What problems does your product solve for them?
From there, businesses will determine kenya cell phone number list exactly what types of content they need. Thanks to that, they can bring customers useful information and attract more interest and attention.
Business Reviews
Look at your business’s current potential honestly. For example, what is the current content volume you have created and are creating? What is the effectiveness? If compared to competitors, what is the difference?
Once you have “positioned” your brand, you will come up with a suitable plan.
Pay attention to effective content sharing channels. Where do potential customers mainly read and share information? It could be Youtube, Facebook, Instagram,…
Businesses should choose their strong social networks. This is to bring useful content to consumers and increase conversion rates impressively.