For example, if you run a local shoe store and want one of your products to rank highly for "best women's shoes 2021," that might be difficult. This is no surprise. When I ran the search, I got the following results:
Search results page for "best women's shoes 2021" on Google, analyzed by the author
Blog posts and content about new, cool and trendy products of the year and advertising for Google's own platform. Not a single shoe store product page for a specific shoe.
This is because the nature of the search term suggests that the person wants to compare different vietnam telegram data options and not be directed to a specific solution.
Expand your keyword search with SEO software
You can identify the search intent manually by recognizing frequently used phrases and examining the search engine result pages (SERPs). However, if you want to expand your keyword research to more than a few hundred keywords, it is worth investing in SEO software .
Benefits of SEO Software
For each of the keywords, you should have metrics on volume, organic ranking opportunities, search intent, current ranking for the keyword (if applicable), cost per click and SERP features available to plan your optimization strategy.