60% of consumers prefer online shopping to find the best deals during promotional periods such as Black Friday, Cyber Monday, summer sales, etc. 30% think shopping in person is better and 10% are not sure. Online shopping also performs significantly better than brick-and-mortar stores when it comes to flexible payments and being able to see the entire product range.
When it comes to finding special offers and discounts, consumers are undecided as to which option is better: 47% think shopping in person is better and 47% think online shopping is better (6% are unsure). Customers are also divided on the topic of comparing brands, products or retailers to find cheaper products, but there is a slight tendency towards online shopping: 45% think shopping in person is better and 50% think online shopping is better (5% are unsure).
In addition to searching for bargains on the Internet, there are a number of programs and apps that consumers can use to keep an eye on their spending habits or to save on their spending in the face of inflation. Below we will introduce these programs and then give tips for companies on what they can learn from them.
Comparison platforms and loyalty programs were started to be used in the inflation
As part of our survey, we asked our participants about their use of various platforms/applications saudi arabia telegram data that are popular due to their concept of helping users save money. Examples of platforms include loyalty programs, comparison platforms and second-hand platforms.
Some of these apps have gained users due to inflation. For example, comparison platforms are used by 73% of consumers overall: 43% of them had already used them before and 30% started using the app/platform due to the current economic situation. Loyalty programs are similar, with 71% of users: 42% have already used loyalty programs and 29% started using them due to inflation.
Other programs have experienced less increase due to inflation, but were already used by many consumers, such as platforms/apps for finding discounts, vouchers or deals with 64% of total users.
For companies that want to increase their visibility and encourage customers to choose their products or services even in times of inflation, it can be extremely useful to operate on the platforms mentioned above. You can sign up to loyalty programs, comparison platforms or discount platforms to attract customers. The figures from our study speak for the popularity of these channels. Companies can also think about developing their own loyalty program.