Employees are using social media at work mostly to engage

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This is the basic use of social media and, much like teenagers, adults need training to understand the higher purpose and professional potential of social media.

Just as companies need to adopt effective sexual harassment policies and provide effective and repetitive employee training in support of those policies, the same can be said for social media. According to Pew:

“Policies that regulate how employees present themselves online outside of work afghanistan phone number list may be expected to influence whether these workers use social media at all. However, this does not seem to be the case: Fully 77% of workers report using social media regardless of whether their employer has such policy in place.”

This disconnect demonstrates the lack of alignment of policy with the behaviors those policies seek to regulate. Adopting a comprehensive social media education program is necessary for management and workers to leverage social media for their mutual benefit. Understanding the basic tenets of social media and shifting the focus from the potential liabilities of misuse to the potential opportunities created by proper use is essential in today’s world.

About the Author: A long-time business and legal entrepreneur with a background in technology and software, compliance, human resources and investigations, Alan Katzman has lectured extensively on the topic of social media education for students and published numerous pioneering articles on the topic. Alan currently serves as the CEO of Social Assurity.