SEO: Search Engine Optimization

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SEO is the process of improving the organic (non-paid) results of websites in the most recognized search engines, such as Google, Yahoo! or Bing , among others. SEO focuses on aspects such as structure, content, and external and internal links.

The idea is to make things easier for users who search with certain keywords . One of its main objectives is to increase organic traffic and improve the positioning of the sites , which will allow the site to obtain its own organic clients in the medium and long term.

example of organic SEO positioning
Example of organic positioning in the SERP
SEM: Search Engine Marketing
SEM involves promoting a website through paid switzerland mobile database search engine advertising. This includes creating and managing PPC (Pay Per Click) advertising campaigns on platforms such as Google Ads (formerly known as Google AdWords) and Bing Ads. The results are displayed above the organic results on Google’s SERP, under the heading “Sponsored.”

example of sponsored positioning in the SERP (SEM)
Example of sponsored positioning (SEM) in the SERP
Now, what is the objective of SEM? Since it is paid, it is obvious that immediate results are sought by attracting qualified traffic (i.e., that is interested in acquiring the product and/or service offered), obtaining conversions that allow the company to recover the initial investment made in Ads. In conclusion, at the end of the day, the main objective of SEM is to obtain short-term conversions.