entrepreneur has a dream to accomplish, and every product has a magic to show. We all have a story, but this is almost always not visible to customers.
Storytelling is about telling stories that have not yet been told. This has been going on for thousands of years, with cave paintings, when cavemen painted on rock, leaving a story of their daily experiences.
In the case of marketing, storytelling consists of transmitting a story related to your company, product or services, generating an emotional connection with your clients.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou.
Storytelling has always been used, it is a traditional technique widely used in marketing, but with the growing technological wave where everything we see is online, it is when we should make more use of this technique, since it adapts perfectly to the digital medium.
The key to any company is for its users to get to know them better every day, by lebanon telegram data connecting emotionally with people. For this, the best tool is storytelling.
Storytelling has become popular as the most effective tool to connect with your audience, abandon the cold way of talking about your company and gain greater empathy with your potential clients.