Currently, Content Marketing has become a Digital Marketing trend that different companies are applying, and it is here to stay.
Content Marketing seeks to achieve basic objectives such as: showing benefits and telling interesting stories about your business or brand, building increasingly stronger ties with your customers, increasing web traffic, and above all, attracting new customers.
Content Marketing is all about creating and sharing interesting content with the goal of creating a connection with your targets. “Content” is the important factor, so it can be articles, white papers, blog posts, social media posts, videos, among many others.
There is a difference between Traditional Marketing and Content Marketing, which is that the latter is unusually promotional and barely talks about a product or business. It focuses on offering added value to current and potential customers.
Most common types of content used in Content Marketing
Blog: Also known as “weblogs,” it is a site where content is created or articles are written. You can read our article on the aspects to consider when creating a blog.
Email marketing: This is the dissemination of advertising or relevant laos telegram data content via email.
Marketing Articles: Writing articles to be published on other websites, with the goal of spreading the brand and obtaining links to your website.
Infographics: This is one of the best ways to spread information in a very clear and visual way. It is used to provide information about statistical data or report results. It is also used to attract inbound links, promote social media engagement, and achieve more conversions on the site.
Video marketing : This involves implementing videos with advertising content to promote your brand, product or service. Today, they are more widely accepted on social media.